Don’t Give Gift For Selfishness

When people start to give for “selfish” reasons – in order to feel good – instead of altruistic reasons – to help others – such extrinsic motivations may crowd out intrinsic motivation to help; as a result, helping behavior might increase in the short term as people seek benefits, but decrease in the long-term as people’s inherent interest in the welfare of others declines.

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior”, Harvard Business School, Lalin Anik Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn

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