Donation Is Good, But Not A Good Gift

Recipients think it says more about you than about your commitment to them. One spouse actually said, ‘It showed me he cared about the world but he didn’t care about me,” Dr Cavannaugh says.

“Kimberlee Weaver, associate professor of marketing at Virginia Tech“Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior”, Harvard Business School, Lalin Anik Lara B. Aknin, Michael I. Norton, Elizabeth W. DunnJournal of Experimental Social PsychologyLisa Cavannaugh, assistant professor of marketing at University of Southern California’s Marshall School of Business

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